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  • Happy Frog Soups Packaging Design
    Smart packaging for smart soups
  • PAJANGU Design from Düsseldorf /Germany was responsible for developing the logo as well as the corporate and packaging design for the recently founded gourmet soup brand Happy Frog.

    "The seven different Happy Frog gourmet soups are the perfect choice if you enjoy light, delicious, and healthy meals. The Happy Frog concept is driven by the passion for delicious, healthy soups and meticulous care for details—from creating authentic recipes to choosing quality ingredients to marketing and communication details. Victoria Blocksdorf, creative director and owner of PAJANGU Design explains: "I wanted to create a packaging design, that reflects the character of the fresh, pure and light Happy Frog soups. The high-gloss pillow-shaped packaging stands for the high quality standards of the brand. The packaging looks light, fresh and exclusive and that´s exactly, what we wanted to achieve."