A passionate love story.
We created a concept for Dutch fashion designer Hans Ubbink who wantedto expand into a broader European market. Ubbink’s approach to his workand life are extremely personal, as are the designs he creates. So wechose to tell his story with a book entitled ‘Love’. Encapsulating theemotions that are generated during his design process of his one truelove, fashion design. A blood line runs throughout the bookrepresenting Ubbink’s pulse and heartbeat that drives his passion. Theconcept was further extended into a house style which reflects the lookof a handwritten letter sent by a devoted admirer.