Hangook Lights was designed after our Family run business located in South Korea. This is the design I created for them and for the company.
*Please Read to understand the branding and thought process that went into this branding.
The company is a distributive based company. They sells Lights such as light bulbs and chandeliers that light up whole apartment complexes from exterior to interior.
The Logo Concept was made from the Shape of Korea and the circles symbolizing the lights that they create to light up Korea. Every part of the concept was created to work around the tag line "The future is bright. Hangook Lights Company", the business card is a metaphor for turning on the lights.