HANDCRAFTED BY CRACKER BARREL
There’s nothing like Cracker Barrel Old Country Store. It’s a restaurant. It’s a gift shop. It’s a record label. It’s a museum. They sell more rocking chairs than any other place on planet earth. Did you know they use 3% of the worlds maple syrup? It was my winning work which won the business and then a job at Havas, where I worked on the account for 5 years overseeing all of their TV, Social, in-store materials, seasonal menus, OOH and whatever other projects they’d toss our way. People love this place. Including me.
Chris Ciavarra, CMO of Cracker Barrel Old Country Store had this to say "They took us from laggards to leaders in only 3 months. The work garnered a 200% increase in total revenue (almost 40% incremental sales) and 6% growth in revenue.
We brought taste appeal and some country wit to one of the largest out of home buyers in the united states. We ran a test billboard featuring cherry pie and it had the local restaurants phones ringing off the hook so much so we had to take the test down early.
We transformed their food photography into more of a lifestyle feel with an added touch of humanity to better align with their homestyle approach to food.
