The Problem:
Hamburger Helper was a dusty brand with nothing new or improved. It was suffering from an unhealthy consumer perception – literally and figuratively.
The Solution:
Demonstrate how consumers themselves can make Hamburger Helper new & improved with a few fresh ingredients. The campaign launched simultaneously online and on television with recipe ideas and kitchen tips – all driving to HamburgerHelper.ca for even more ideas and recipes.
The Results:
We turned Hamburger Helper's initial -10 sales score to a +4.
The brand moved into positive sales numbers for the first time in over three years.
TIPS
