Maclaren MRM (Toronto Canada) recently created a pretty cool ARG campaign for the launch of Halo 3 ODST by developing a seamless online / offline experience for fans that included a guerrilla style scavenger hunt with viral videos, hidden clues, encrypted messages, GPS coordinates, custom Google maps, real world locations, interactions and sms communication.If you could crack the clues, you’d get a VIP ticket to the launch party! The campaign built a fair bit of hype online in Canada and the video above is a quick case study showing the results. A great example of how an interactive experience can be brought offline with great effect.
Creative Director: Andre Le Masurier
Art Directors: Michael Blain & Matthew Kenney
Copy Writer: Josh Haupert
Account Team: Marie-Joelle Paquin and Ariel Vizniki
FX: Jam3 Media
Editing/Production: Jeff Jordan - Edge Productions