Craig Watkins's profile

HalflifeUSA x wotto

HalflifeUSA  has a goal to remove the stigma associated with the homeless. They give a percentage of profits to homeless organizations and used recycled cotton clothing to manufacture their tees. Halflife also employes homeless people to help make their products to make a direct impact! They asked me to design a small line for the brand and I was only too happy to help. I designed three tees; the first is a typography doodle piece that has a message hidden amongst the mass of doodles “Let’s end homelessness”, the second is a positive character based tee that depicts scenes of a positive vibe when people come together to help others. Finally I designed a skull design that holds the total number of homeless people recorded in 2013 within the pattern, a statement about the growing number of homeless people who die each year. A good project and great cause. As a bonus the tees were showcased in a video and photo-shoot featuring BMX Pro Flatland rider Tyler Gilliard. You can see the video here.
HalflifeUSA x wotto
Published:

HalflifeUSA x wotto

HalflifeUSA has a goal to remove the stigma associated with the homeless. They give a percentage of profits to homeless organizations and used re Read More

Published: