Brief:
Fundraising for Unicef
Nowadays, more than ever, NGOs are demanding help. The competence is huge, and as days go by is more and more difficult to get people to donate.
Donate Homepage:
To increase donations to the UNICEF we will ask people to donate not money but their browser homapage.
The UNICEF homepage will be to advertise brands that want to contribute. This way brands get publicity and the UNICEF receives as donation the payment made through the most basic online advertising method (CPM cost per thousand impressions). For donation to be made you just have to open your browser, and people does that several times a day.
AD: Elías Torres
CW: Gustavo Crespo
Instructor: Victor Gómez
Miami Ad School Madrid
Fundraising for Unicef
Nowadays, more than ever, NGOs are demanding help. The competence is huge, and as days go by is more and more difficult to get people to donate.
Donate Homepage:
To increase donations to the UNICEF we will ask people to donate not money but their browser homapage.
The UNICEF homepage will be to advertise brands that want to contribute. This way brands get publicity and the UNICEF receives as donation the payment made through the most basic online advertising method (CPM cost per thousand impressions). For donation to be made you just have to open your browser, and people does that several times a day.
AD: Elías Torres
CW: Gustavo Crespo
Instructor: Victor Gómez
Miami Ad School Madrid
As an estimate, if we get that 10% of the population of Spain place as homepage the UNICEF page for one year, we can get to raise up to €48,000'000 (3¢ per click)
