This project addresses the issue of stress. First I conducted a survey, identifying that stress primarily affects people’s physical health. After gathering research and interviewing a professional yoga instructor and two physical therapists, I chose to address breathing practices to help people diffuse their stress. I created the brand “hale” and designed a portable deck of twenty breathing excercises that alternately help energize and relax people. I wrote the exercises myself, basing the sequences on “The Breathing Book”, a classic breathing guide for yoga practitioners. I designed the deck using Adobe Indesign and created the illustrations and typography in the logo using pencil drawings and Adobe Illustrator. | 2011