Designed a new visual identity for Haden designs with Islam Elsedoudi. Liz, the owner, creates one-of-a-kind pieces of jewelry. The process is more important to her than the final piece. I took photographs of her materials at her home office, trying to capture the process. I worked with Islam on how this would translate to the web. We both created iterations of the logotype, but landed on Lubalin, a classic face.