// THE CLIENT
Hacking The Body is a project about biosensors, wearables and performances. Its research explores using the concept of hacking data to re-purpose and re-imagine biofeedback from the body. Hacking The Body has travelled the world showcasing at events such as ISEA Sydney and Digital Futures at the V&A.
// THE PROJECT
For the launch of the project a brand identity was designed which would be used on all promotional materials for the project's workshops, talks and showcases around the world.
// THE SOLUTION
The idea behind the brand identity was to show the programming side of the work undertaken by Hacking The Body. This was done by including open and closed curly brackets, or braces, that surround the title as these feature as a major part of the C programming language that used when working with Arduino.
Equipment photography and experimental typographic layouts were used to reinforce the brand identity on all promotional materials.