For a branding project I had to take a new age beverage and brand it from the bottom up. I picked a calming tea infused drink (opposite of an energy drink) and targeted it to stressed out college students and young professionals. Hypnos is a calming, stress relieving beverage which helps you calm down and take a second to "catch up". A mysterious carny themed campaign that plays on the whole hypnotize illusion will keep the buyer interested in this project. This campaign consists of a website, logo design, bottle design, viral card and iphone app.