HUUM is a new innovative sauna heater producer who decided to take the boring sauna aesthetics and give them a positive kick. Their new bold sauna heaters needed a CVI that would fit a modern product. “Huum” means “heat” in old germanic languages. Out of the sauna heat came the main element of the CVI – the drop. The drop of water, the drop of sweat, the drop of steam in sauna. Here we go with the identity, homepage, remote control app, printed graphics and the actual thing.