The Hustler redesign celebrates the erotic duality of masculinity and femininity. Products are featured in a two-fold nature, playing with relation, contrast, movement, and penetration.
With the idea of two becoming one, Hustler shifts its focus towards couples, thus expanding its market and re-establishing itself as a leader in the sex industry.
Hustler’s “Yours & Mine” contains a smooth lubricant gel, enclosed in the opaque white half, and a rough lubricant gel, enclosed in the translucent half. After purchase, users simply push the forms together in order to reveal the spouts and dispense the lubricants.
Sleek surfaces, subtle wording, and erotic forms differentiate the new Hustler from its competitors.