This Hustler redesign provides discreet, hygienic storage for intimate adult products and celebrates the union and compatibility between sexual partners. The curves of the packaging subtly evoke beautiful, sexual forms, while the coiled condoms reference a blooming flower. Masculine, neutral greys frame sensual red accents. The redesign also emphasizes hygiene and storage, with clean foaming pumps and a condom dispenser. The packaging and revealing outlines of the logo seductively play with hidden and exposed elements, like a sexy striptease.
This approachable and elegant design engages with a wider audience, specifically couples, by encouraging interaction and play.
This project was featured in Creative Quarterly 25.
Course: Package Design II
Instructor: Ania Borysiewicz
Prototypes: Laurel Geddes
Photographed by: James Chou
The curves of the packaging redesign subtly reference beautiful, sexual forms.
A handy dispenser box keeps condoms organized. The coiled condoms inside reference a blooming flower.
The two bottles of lubricant can be easily distinguished from one another in the dark:
The redesign also emphasizes hygiene, with clean foaming pumps that always dispense just the right amount.
Inspired by gum packaging, the red strip connotes freshness and provides an exciting opening ceremony.
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