HUGO ELEMENT
Launch HUGO ELEMENT / 3-2009
The Brief: Use creative global visual and create the communication under P&G Fragrance guideline.
The Challenge: Launch in Dubai (Mall of The Emirates, Dubai Festival City, Marina Mall)
The Solution: Create mall activation kiosk and interactive branding (BTL & POSM). Also connect offline consumer to online brand experiences and drive the consumer to the retailer.
Launch HUGO ELEMENT / 3-2009
The Brief: Use creative global visual and create the communication under P&G Fragrance guideline.
The Challenge: Launch in Dubai (Mall of The Emirates, Dubai Festival City, Marina Mall)
The Solution: Create mall activation kiosk and interactive branding (BTL & POSM). Also connect offline consumer to online brand experiences and drive the consumer to the retailer.
