HUAWEI AUSTRALIAN LAUNCH
An Australian launch campaign for a ‘ ew' range of phones from a company nobody had ever heard of before… Hu-Aw-Ei.
Our aim was to create visual disruption by creating a range of fun, relevant and highly crafted OOH that would compete in the sea of sameness brought by Apple and Samsung.
ART DIRECTION:
Paul Fenton / Darren Cole / Nic Adamovich / Tom Spicer
TYPOGRAPHY:
Darren Cole / Nic Adamovich / The Craft Shop / Paul Fenton
COPY WRITING:
Tom Spicer / Cameron Brown / Mike Miller / Paul Fenton / Sam Chappell/ Laura McWhinnie
Paul Fenton / Darren Cole / Nic Adamovich / Tom Spicer
TYPOGRAPHY:
Darren Cole / Nic Adamovich / The Craft Shop / Paul Fenton
COPY WRITING:
Tom Spicer / Cameron Brown / Mike Miller / Paul Fenton / Sam Chappell/ Laura McWhinnie
