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Bēhance

HTC - Range for 2013

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  • A Global  & Strategic Design Project "for HTC"

    In this Project, we wanted to simulate a reboot of the actual strategy of HTC.
    We Designed a new range of 3 phones which are really different from each other and which can match we our real expectations.
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  • HTC Gamma - Smartphone

     The Gamma is a Smartphone that consolidates the existing partnership with Beats by providing a strong audio experience.

    An exercise of Style, close of the existing market and of the expectations of consumers.  
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  • HTC Alpha - Cellphone

    The Alpha is a Cellphone, and, a Smartphone. 

    On the top, a simple and integrated pendrive remains us the iconic of antenna on our old phones. 
    A swivel Keyboard, with glass keys, permits to switch between typologies in a second. 
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  • HTC Theta - Brightphone

    The Theta is a new communicative device which tends to facilitate the real socialization between people, not only with social networks. 

    It enhances the user experience towards a new ergonomy, interface and usage of features. 
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