The world's first golf game played with just the mind.
THE CHALLENGE
As the title sponsor of the HSBC Women’s Champions tournament, HSBC wanted to leverage this sponsorship to drive its brand proposition of ‘Banking for a brave new world’. So, how could we demonstrate this in a way that creates maximum PR and awareness for the event?
THE IDEA
Success in both golf and life, depends on visualisation and imagination. We let our audience experience the power of the mind, by creating HSBC Neurogolf - the world’s first golf game played with just the mind. The game leverages on Electroencephalography (EEG) to accurately read what the mind is thinking. This game was experienced at multiple road-shows, allowing HSBC to garner leads from game registrations.
THE RESULTS
Close to 1200 quality leads were collected over 3 days, with participants spending more than 10 minutes each with the brand. We also got priceless prime time media coverage, twice as much free media compared to paid media. It also led to more than 26,000 people attending the HSBC Women’s Champions tournament.
