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Bēhance

  • HOYA is a fairly unknown lense manufacturer, at least in Denmark. The TV spot plays on the insight that most people choose their glasses from the frame rather than the lenses - which is weird considering that the lenses are far more important. The idea of the spot is that not all glass makes good glasses. It was natural to make a spot that was very visual and pleasing to the eye, considering the subject. Enjoy!