2012 ONE SHOW COLLEGE COMPETITION WINNER
INTERACTIVE (ONLINE AD) MERIT AWARD
The Brief was creating a campaign that creates awareness of the horrors of the thoroughbred horseracing industry. Behind the romanticized façade of thoroughbred horseracing is a world of injuries, drug abuse, gruesome breakdowns and slaughter. Every year, PETA receives countless calls from people within the multibillion-dollar horseracing industry who are in despair over the fate of horses who are bred and raced to the grave, or sent on a terrifying journey at the end of their short lives to a painful death in a foreign slaughterhouse.