- Hornitos Tequila branding campaign:
What I understand from Tequila over the years, it's is a very wild, dangerous party drink. To celebrate this irreverent spirit, I came up with the word "Mischieve" (the act of being mischievous) and we built a campaign around this word with the Brooklyn Brothers.
The web experience: http://hornitostequila.com/
- iMischieve. Find it on iTunes or http://www.apptism.com/apps/imischieve
This app is a truth or dare game for adults. This mischiveous game is to be played in a group.
You simply shake the iPhone and the dice will roll and reveal your fate which could be anything from "flirt with the person to your right" to "what's your most embarrassing date story?"