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     B R A N D I NG,   C U S T O M  L E T T E R I N G   &   I L L U S T R A T I O N 
  • Around the turn of the year (2012) I was approached by George and Brian, the gents behind the Hook & Irons Co. brand, asking if I could help them create the look and feel to their concept for a new label.

    Both men are Firefighters, and the project began on the back porch of Firehouse 11;

    “George and I were drinking coffee and waiting for our next run. We were discussing the fire service; 
    its traditions and the history of the job we both love so much."

    “At some point during that conversation, the seed for Hook & Irons was planted with the idea that we would do our part to celebrate the traditions and the history of the fire service by highlighting the craftsmanship and the ingenuity of all firefighters since Benjamin Franklin. We decided that we would make items that reflected all of the beauty and history of our job--items that we would be proud to wear and own."

    It's been my task to listen and learn from these guys about the service and what it means to them and their colleagues. The artwork I've created now forms the foundation for the brand to build from. It's been a privilege and an honour working with these men. Support the firefighters!