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Bēhance

HIV/AIDS Campaign: DO YOU WANT HI(V/M)?

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  • DO YOU WANT HI(V/M)?
    HIV-Awareness Campaign Targeted to MSM Population
  • Background MSM represent approximately 2% of the US population, yet are the population most severely affected by HIV. In 2009, MSM accounted for 61% of all new HIV infections.
    Objective To increase the awareness of the importance of safe sex in preventing HIV infection.
    Target American gay men, aged 22-50
    Idea Incorporating sexual innuendo largely used in gay conversation.