PersilAir
Henkel Innovation Challenge 2013, Croatian Finals, 3rd Prize
In colaboration with:
Vladislav Perusko (Faculty of Economics and Business, University of Zagreb)
Brief: Product for Henkel of year 2050
PersilAir is a product that protects and cleans your sweaty clothes inside out.
Based on the research, most of the clothes we wash in washing machine is washed just because of the sweat and losing freshness, not because we got some food, drink or any kind of outer stain.
Because of it, we are using energy to power up the washing machine, time to built up our clothes to wash them together, and time to get them cleaned, dried and ironed, cleaner, softener, and probably the most important and expensive thing in the year of 2050 water.
The graph bellow shows us the nowadays usage of electricity, water, time, cleaner, softener are required for washing machine, with the price per item, and the PersilAir values that are obviously way better except for the price per item which is more expensive with today water prices.
It is just comparison with the washing machine, but with the PersilAir you can wash jackets and delicate fabric dresses which you can only dry clean.
PersilAir is is made of two parts, a hanger, and two sided cartridges.
The hanger is designed to fit most of the clothes smoothly and gently so with shirts you can have them ironed by the same effect when you put them next to the hot shower, when fabrics came in their natural position without any wrinkles. The hanger is also foldable to minimize the space required for transport, and easy usage on t-shirts, putting it through the collar. It also have foldable hooks to enable you to hang skirts or jeans.
The first cartridge sprays inside your clothes to clean, refresh and soften your fabrics, and other one to protect it from sweat of next usage.
Technology that would be used for PersilAir is based on today's Scotchgard, Liquipel and germ free medical clothes.
Combining those technologies PersilAir could be made for wide commercial purposes with protecting your clothes like germ free medical clothes, and also water repealing Scotchgard, with no sweat stains staying fresh through out the day.
