VLH Group has acquired Le Telfair Hotel.

The aim is to run it as a Heritage hotel, the Group’s

up-market brand operating until then only one hotel.

 

Creation of an umbrella brand: Heritage Resorts - Up-market brand with international prospects. Devising strategies for the brand, brand architecture, the identities, the communication and its 4 sub-entities: Heritage Awali, Heritage Le Telfair, Heritage The Villas and Heritage Golf Course. Creation of collaterals and communication tools.

Creation of a valid brand experience.