HEINEKEN MUSIC SINGAPORE
2004 - 2008 // Heineken Music c/o Asia Pacific Breweries
My 1st Corporate account recommended by Bates 141 following over 4 years of partnerships & still going.
The award winning Heineken Music campaigns came about with initial partnership bringing Heineken Green Room Members & like minded youths to party at a series of Roof Top Parties held over 12 months of brand experiential campaign.
from conceptualization, technical to production aspects to BTL marketing campaigns and show activation & planning were part of the scope of work. Artists bookings to management was a main part of the Heineken music programs executed.
Roof top parties lead us into deeper projects with Heineken co-organizing Membership Driven Green Room sessions with Zouk, Liquid Room, Attica to other warehouse space for quarterly campaigns.