- HEARTBEATS PROJECT.
Listen to your heart beat Aids in Africa.
The Global Fund needed a new way to involve young people in the fight against AIDS, raising both awareness and money for the cause.We created a unique charity experience that involve people in the most personal way by donating their own heartbeats and turn it into music in a huge event – welcome to the HEARTBEATS PROJECT.
- THE APPSpecially developed for the project: it measures your heartbeats, send it to the live act and visual artists who mix it and creates music and visual art.
- SOCIAL MEDIA AND DONATIONAfter contributing to the music with their heartbeats. People could share on Facebook and through a link transform their heartbeats into new life by donating money for the cause.
- EVENT AND RESULTSOn the first party over 2.500 people enjoyed a unique experience by donating more than 45.000 heartbeats. With the entry fee and the donations we raised enough money to give 261 people a new life by providing them medical treatment.