Brand and identity concept for this club is based on these two designs. The current logo of the team and the town's Coat of Arms.
This is the primary logo. Ram is an official mascot of the club, so I decided to use it as the main feature of the brand identity.
Secondary logo used in this concept as a shoulder patch is based on the Coat of Arms of Banska Bystrica. The crown-like spark on the top of the shield is a symbol that pays tribute to the history of the club and the city.
One of former names of the club was ISKRA (the Spark).
Banska Bystrica was a royal free city hence the crown shape of the spark.
Free royal city was the official term for the most important cities in the country from the 15th century until the early 20th century.
Here you can see the partial logos I came up with.
...and uniform designs.
