HBO STAY ORIGINAL Campaign
To promote the stellar lineup for HBO Original Series (2013), I got inspiration from the early form of movie advertising — hand painted character movie posters.
With the leading characters of each series and their title art, we illustrated the ad for a huge 4 page gate-fold advertisment. The illustration also have the flexibility to split up individually into single series for different forms of media. We created single page ads, banners, posters and premiums for this campaign.
SVP, Creative & Contents: Magdalene Ew
Art Director: Patrick Tan, HBO Asia
Marketing Director: Vilia Chia
Production Studio: Ars Thanea
Executive Creative Director: Peter Jaworowski
Art Director: Karol Kolodzinski
Digital Artist: Karol Kolodzinski
Digital Painter: Krzysztof Roslan, Michal Lisowski, Patryk Habryn
Production Director: Marcin Molski
2013 PROMAXBDA PROMOTION, MARKETING AND DESIGN, GLOBAL EXCELLENCE AWARDS
GOLD Award, Illustration For Print
SILVER Award, Consumer or Trade Print Ad - Channel
SILVER Award, Art Direction & DEsign: Consumer or Trade Print Ad - Channel