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Bēhance

HBO Originals Campaign

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  • HBO STAY ORIGINAL Campaign
    To promote the stellar lineup for HBO Original Series (2013), I got inspiration from the early form of movie advertising — hand painted character movie posters.
     
    With the leading characters of each series and their title art, we illustrated the ad for a huge 4 page gate-fold advertisment. The illustration also have the flexibility to split up individually into single series for different forms of media. We created single page ads, banners, posters and premiums for this campaign.
     
    CREDITS
    HBO Asia
    SVP, Creative & Contents: Magdalene Ew
    Art Director: Patrick Tan, HBO Asia
    Marketing Director: Vilia Chia
     
    Production Studio: Ars Thanea
    Executive Creative Director: Peter Jaworowski
    Art Director: Karol Kolodzinski
    Digital Artist: Karol Kolodzinski
    Digital Painter: Krzysztof Roslan, Michal Lisowski, Patryk Habryn
    Production Director: Marcin Molski
     
    AWARDS
    2013 PROMAXBDA PROMOTION, MARKETING AND DESIGN, GLOBAL EXCELLENCE AWARDS
    GOLD Award, Illustration For Print
    SILVER Award, Consumer or Trade Print Ad - Channel
    SILVER Award, Art Direction & DEsign: Consumer or Trade Print Ad - Channel
     

    2013 PROMAXBDA ASIA AWARDS
    GOLD Award, For Best Print Advertisment
  • 4 Page Advertisment in Promax Asia Magazine
  • Details of the Artwork, Closeup
  • Work In Progress
    From a idea to sketches and drafts to completion took approximately 5 weeks. Thanks to the great effort from the team at Ars Thanea, especially Peter Jaworowski and Marcin Molski.