Hong Kong Launch Campaign
HBO Asia launched HBO GO in Hong Kong on March 2013. The award-winning broadband streaming service will be available to all HBO Super Pak subscribers for free.
We were tasked to adapt the visual from the existing HBO GO campaigns from US / Europe, and re-create the ad for Hong Kong territory.
We didn't want anything too complicated...
We just want the visual to say...
This is all available, FREE! On HBO GO.
HBO Asia
SVP, Creative Services — Magdalene Ew
Marketing Director - Vilia Chia
Art Director - Patrick Tan, HBO Asia
Senior Designer - Edward Leong, HBO Asia
Production Studio: Ars Thanea
Executive Creative Director: Peter Jaworowski
Production Director: Marcin Molski
Lead 3D Artist: Piotr Kolus
3D Artists: Anna Mierzejewska, Piotr Nowacki, Daniel Komuda
Digital Artist: Karol Klonowski
Work In Progress