- HARLEY-DAVIDSON2012 "Chop Shop" Inspiration Guide
My roles on this project were:
- Art Direction
- Trend Analysis
- Project Management
- Client Liason
For Harley-Davidson I was tasked to creating a layout with the look and feel of the "Chop Shop" collection of assets and design directions that are used by the apparel designers back in Milwaukee. Who is this guy? What does he do? What does he say? What does he wear? kinds of inspiration. Below is the cover and 2 spreads of the 12 page book.©Harley-Davidson.
- Project CreditsClient: Harley-DavidsonDesign Direction: Karen DavidsonArt Direction: Eric Ruffing (at 13THFLOOR)Design: Eric Ruffing (at 13THFLOOR)Layout : Eric Ruffing (at 13THFLOOR)