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    2012 "Chop Shop" Inspiration Guide

    My roles on this project were:
    • Art Direction
    • Co-Designer
    • Production
    • Trend Analysis
    • Project Management
    • Client Liason

    For Harley-Davidson I was tasked to creating a layout with the look and feel of the "Chop Shop" collection of assets and design directions that are used by the apparel designers back in Milwaukee. Who is this guy? What does he do? What does he say? What does he wear? kinds of inspiration.  Below is the cover and 2 spreads of the 12 page book.

  • Project Credits
    Client: Harley-Davidson
    Design Direction: Karen Davidson
    Art Direction: Eric Ruffing (at 13THFLOOR)
    Design: Eric Ruffing (at 13THFLOOR)
    Layout : Eric Ruffing (at 13THFLOOR)