- H&R Block Dollars & Sense
The numbers don't lie. A large percentage of today's teens graduate without an understanding of how to properly manage their own finances. As a result, in 2009, we kicked off H&R Block Dollars & Sense: a comprehensive initiative to help high school students learn the essentials of financial fitness -- like how to manage a debit card, balance a budget, save money and avoid debt. The program was launched with a mix of marketing communication tactics: satellite media tour, print advertising, media relations and a website.