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Bēhance

  • Herbalist & Alchemist
    Hypothetical Rebranding
  • This is a rebrand of the herbal remedy company Herbalist & Alchemist. I wanted to take the client in a much hipper, modern and slightly more sophisticated direction while rethinking the target market and gearing it towards a more youthful crowd. The type treatments & patterns were created from the ancient language of alchemy which is what the company's traditions are built upon.