The objective was to announce to all clients, suppliers,
colleagues and friends that Gyro: was moving it’s office – and do so in a way
that captures some of the spirit of the new neighborhood in a memorable way.
Our creative solution was to supply them with the means to
physically take the relatively short (three and a half block) journey
themselves. Along the way, we highlighted some landmarks to both help guide
them and also make the ‘virtual’ walk a little more fun.
We were happy to see that 100% of those who received the
card found their way to the new location without any trouble - and 99% arrived
with a smile.