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Guts & Glory

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Created: 05/31/09
Last Edited: 03/09/10
Views: 37340
Appreciations: 1360
Comments: 114
Description
Visual identity for Guts & Glory
  • GUTS & GLORY VISUAL IDENTITY

    AA purpose of no color. The client had a rather luxurious communication strategy,

    Guts & Glory is established with clients and should be hard to get in touch with.

    Instead of  screaming for attention they could make themselves almost unreachable.

    Using a black on black, no color solution, their business cards ended up as exclusive as it can get,

    and the best part the client loved the inaccessibility.


    Graphic design: Martin Stousland

    Art direction: Kjetil Wold


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