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Bēhance

Gulf Photo Plus - Augmented Reality

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  • Gulf Photo Plus is an annual five-day photography festival bringing the world's top photographers and instructors to Dubai to share their knowledge and experience with the professional and amateur photography community. In 2012, an interactive t-shirt with a specially created logo and slogan were the centrepieces of an AR campaign that allowed the organisers to choose and upload daily the best photos and video footage from the event.