Here’s a concept I recently worked up for Guitar Hero, with the team at DKPM. The brief was to think of a name and concept for some packaging and in-store display units to push sales of the Guitar Hero back catalogue. Retailers had a number of stock items they needed to sell so they wanted to re-wrap existing titles and push them as part of a collectable set.
What did I do? – The idea was to help users build their growing collection of Guitar Hero games so I quite simply called it ‘Amplified’ with a straightforward tag-line to qualify the proposition. I then set about hand drawing the lettering before scanning it in and refining it on the computer and colouring it up. If the concept is picked we will then get the wire finished using CGI to make it look absolutely perfect. However the concept doesn’t look too bad as it stands. My colleague also produced an excellent concept called the Guitar Hero Hall of Fame and gave it a raw, hard rock monotone feel which was excellent. Expect to see one of the concepts on the shelves from March 2011.