GIRVIN partnered with the leadership and creative directors of ArenaNet, an international gaming group, to build on the visual legacy of the mas… Read More
GIRVIN partnered with the leadership and creative directors of ArenaNet, an international gaming group, to build on the visual legacy of the massive Guild Wars 2 game engine modeled on global persistence – a wide-open game-world that advances beyond the instanced zones of the first design system, the original Guild Wars.
GIRVIN has designed for more than three decades in the extraordinary imagined environment as a place of experiential marvel; since the beginning, it is the practice of creating branded, integrated designs &ndash telling stories – that reside in the place of imagination, entertainment and the celebration of the game player's world.
Games, and their worlds, must captivate — so too, their brands. GIRVIN bridges the designers, the world builders, the engineers of interaction — a
layered universe that is without barriers, extending out, further and further; and living live in the universal spirit of a digital, artistically-rendered, painterly imagining.
GIRVIN built strategy for the evolution of the brand, personality and BrandCode® as well as the identity, brand style guide and merchandising program. Read Less