We Are GuihenJones
Built on the foundations of unrivalled client service and a unique set of values over 30 years ago, phdcreative have been the retail communications leader in Australia ever since. When the time felt right to rebrand to GuihenJones, they wanted to let their clients, their competitors and the communications industry at large know that they had arrived. While freelancing for three months, I led a team in delevoping the following elements...
National Press Ads
Press Release
When the time came to tell clients, competitors and the industry at large that they had arrived, I developed a unique press release.
MADWeek Satchel Insert
Marketing, Advertising and Digital were being celebrated in a week long festival at locations throughout Sydney. GuihenJones were given the unique opportunity to place something in the satchels handed to everyone of the 1,000 plus attendants.
As the swapping of business cards is a regular occurrence at these types of events, I developed a company branded business card holder that highlighted the newly rebranded agency's ability to be look after every step of the process 'from Strategy to Store'.
Strategy To Store
From the second a client sits down to brief them on a job, GuihenJones can look after every step of the process - design, development and distribution - in house. They've trademarked this unique ability as Strategy-To-Store and this is the video I wrote and shot with cinematographer Mark Windon to explain it on their website.
GuihenJones.com.au
Every new agency needs a new website! Working with a talented mix of freelancers and agency staff, I led the build of a website that showcased 'who we are, what we do and how we do it'.
