Sustainia is founded by Scandinavian think tank Monday Morning. It's an alliance of international organizations and companies working to create sustainable growth. The work of the alliance is driven by a shared goal to identify and elevate existing sustainable solutions and mature markets for sustainable products and services. By promoting sustainable solutions already available across sectors and markets, Sustainia makes sustainability more tangible and easier to grasp for decision makers, executives and citizens. An example of this is the Guide to Sustainia that give the reader a tour around sustainable cities, homes, energy and transportation sectors.
Sustainia is about showing best practice examples on how to reach a sustainable future instead of showing worst case scenarios. Likewise the idea behind the design of the guidebook is to use optimistic and modern design elements like bright and clear colors, a geometric sans serif typeface and infographics and iconography to make the subject more tangible and easy to digest.