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Guide Dogs - Home Alone

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  • Guide Dogs - Home Alone
  • Challenge:
    We proactively decided to see if we could think up an idea for the Guide Dogs charity that didn't focus on the dogs, which is what they traditionally do.
    We focussed on a simple but stark human problem that Guide Dogs help solve - 180,000 blind or partially sighted people never leave home alone.
    Executionally we wanted to draw you in, as if you were experiencing the problem, so that you really felt emotionally engaged with how it would feel to be trapped at home, and felt relief at the independence that Guide Dogs help provide.
  • Digital
  • Ambient
  • Door drop
  • Campaign site