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Guerilla: Tajmahal Moo Daat Sticker

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  • Tajmahal Moo Daat is a fictitious Indian Restaurant who would only serve from time to time, in different cities, the best of Indian Cuisine. The reservations would only be done by e-mail and limited to 120 people per night.
    The blog http://tajmahalmoodaat.blogspot.pt/ would show each week's Food Menu.

    Word of Mouth would be one of the most powerful medium to advertise the restaurant, but, the guerilla campaign was the reason I created the project in the first place.

    The idea was to print hundreds of round circles containing the name of the restaurant and an e-mail for reservations and stick it onto the foreheads of women in outdoor, billboard and print advertising, thus, making women resemble Indian Wives.

     
     
  • The sticker
  • Sticker applied on a billboard (Mupi)
  • Billboard (Mupi)