The following image was a fictional campaign for ActionAid where signs were to be placed on the backs of busses with the following text:

"Apologies if the bus was a few minutes late. Many students in Swaziland don't have access to busses and may have to walk up to 8 km to school each day. And then back again. How much is a 5-minute wait, really?"

The idea was that so many of us are so preoccupied with our tiny day-to-day problems that we let them ruin our moods regularly, when in fact, we ought to think of the bigger picture. The world is bigger than our own little bubbles, and we need to keep that in mind! We, the fortunate minority, ought to start taking more responsibility for what we do with the resources we have.

The next campaign was a collaboration with 3 others, and this was our entry to the Design Open 2009 competition in Sweden. 

The brief was to create a product or marketing strategy to encourage people to travel more by public transportation. Our solution was to create a guerilla campaign titled "Mysig resa!" (Swedish for "Cozy trip") where we highlighted the advantages of commuting by train juxtaposed with the stress of driving during rush-hour.

First we created a series of short film-clips where actors brought props onto the local train in order to make their morning commute more cozy. In one clip the actress had breakfast on the train in a grand fashion - with a table cloth, a coffee maker, a toaster, cereal, juice, and so forth. The entire cabin smelled of freshly brewed coffee and toast - and she definitely got a series of long, envious glances from other commuters on the train!

Secondly, we created print ads from each these film-clips, with the title "What do you do on your way to work?". (On the ad below we have the following text underneath: "When you travel with public transport, to and from school or work, you get to have a cozy moment for yourself. Why not grab some breakfast on the train, for example?"

We then created mockups of how the ads were intended to be placed - huge and visible at the main entrances & exits of the city, where most of the traffic jams occur during rush hour. The intention was to let the stressed drivers focus on the ads during a stand-still and let themselves dream away to a calmer and cozier way of travelling - one that doesn't get stuck in traffic jams - and opt to change their commuting routines.