Developing Guarana concept of graffiti we came to an idea of creating annual limited edition packaging series based on street art. So, we addressed few themes which are the most interesting to brand's target group and made a new collaboration with Belgrade's finest graffiti masters in order to create uniquely designed cans. That's how Lortek created his design for Love, TKV for Travel, Angel for Technology and E++ Kru for Music. The packaging launch is supported with whole asset of promotional attention making items, thru point of sale material, print as well as 10 sec. TV commercials. The art concept is based on originality, urban culture, street art so it has handcrafted look.