On the Trade market creating a brand is a challenge, after all, we talked to businessmen, entrepreneurs, an austere and informed public.
It takes a brand that stands out against the competition, but in a subtle and intelligent way. Therefore, we worked with harmony, simplicity, balance and vibrant colors, differentiating the brand from other companies in the market.
The “Tek” was reinforced, in view that TekTrade uses a “umbrella” branding strategy, a way to fix the brand/group in the mind of the consumer. This strategy facilitates the introduction of new products / companies on the market, such as TekMachine, TekParts and Tekcommerce.
The colors used work positively to the Group TekTrade: The green symbolizes the money, youth, growth and fulfillment. The yellow refers to prosperity and also the wealth. The Violet brings nobility and a touch of seriousness to the brand. And the red, indicated color o transmit sales, force and energy.
The element presents itself integrated to typography forming a single symbol. In this option, we suggest the “Tek” a constrast of size and color, being bigger than the word that accompanies it. To bring more dynamism to the brand, some shades of colors were explored.
The brand was inspired by the signals that satellites transmit, which are very associated to propagation, distribution, expansion and technology, these concepts are related to the Trade market.