Fine dining-restaurant GQ (Gastronomisk Intelligens) wanted to renew and re-brand. Thus, we created a back-to-basics concept and named it Grossmanns, after founder and renowned chef Jürgen Grossmann.
Initially, we created the logotype, a butcher poster-version of a griffin. The playful, simplified mishmash of motifs illustrates the emphasis and gastronomic know-how of the restaurant. The symbol is also used throughout the various units in the profile. The logotype was hand painted to get a more lively expression; the same was done with signs and the windows in the restaurant.