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Bēhance

  • Concept rendering Grolsch draught tower #1
  • Concept rendering Grolsch draught tower #2
  • Concept rendering Grolsch draught tower #3
  • Concept rendering Grolsch draught tower #4
  • Prototype #1
  • Prototype #2
  • Final result as installed in bars
  • Grolsch draught tower used by bar tenders
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  • GROLSCH DRAUGHT TOWER

    For the famous Dutch beer brand FLEX/the INNOVATIONLAB developed a new draught tower to be used nationally as well as internationally in bars and clubs. Using the same brand cues as in the primary packaging of tactility, the use of green and the presence of quality materials, we also wanted the draught tower to be 'maverick'. Something extraordinary, something that would catch the attention and off course serve the beer in perfect condition.