Gridata creates software that will revolutionize how people use energy. The client requested a brand that represented strength, reliability, attention to detail, and cutting-edge technology. We delivered a strong mark that can be coupled with any major partner brand’s hardware without feeling out of place. Coupled with a custom wordmark, the brand is simple but powerful. By using a strong gold color as the primary color, we help position the brand amongst the sea of blue/green logos in the energy space.