Project:
Redesign the logo for Gregory Grier Inc.

What is the objective/purpose:
To catch the audience’s attention with a strong, interesting logo that is easily recognizable and draws them into learning more about the company.

Background Overview:
Gregory Grier is a business-to-business office solutions company based in North Carolina. The company is currently trying to update its logo, brochure and website to make it more interesting, informative and user friendly. In regards to the logo, the client and account team are envisioning something that keeps the “G” in it or uses the company’s name, but has more detail and better conveys the company’s values.

Brand tone/personality:
The brand has a very comfortable, friendly feel that needs to be conveyed by the logo. The owners of Gregory Grier care about their relationships with their customers so the logo must reflect this sense of dedication.

Target audience:
Gregory Grier’s target market is businesses that are in need of furniture, interior design, office management, cleaning, storage or ergonomic services. They typically work with banks, schools, offices, city and county government buildings, retail stores, hospitals and courthouses in the South. Many of these businesses are returning customers.