Redesign the logo for
Gregory Grier Inc.
What is the objective/purpose:
To catch the
audience’s attention with a strong, interesting logo that is easily
recognizable and draws them into learning more about the company.
Gregory Grier is a
business-to-business office solutions company based in North Carolina. The
company is currently trying to update its logo, brochure and website to make it
more interesting, informative and user friendly. In regards to the logo, the
client and account team are envisioning something that keeps the “G” in it or
uses the company’s name, but has more detail and better conveys the company’s
The brand has a very
comfortable, friendly feel that needs to be conveyed by the logo. The owners of
Gregory Grier care about their relationships with their customers so the logo must
reflect this sense of dedication.
target market is businesses that are in need of furniture, interior design, office
management, cleaning, storage or ergonomic services. They typically work with
banks, schools, offices, city and county government buildings, retail stores,
hospitals and courthouses in the South. Many of these businesses are returning